Before a single script gets written, your restaurant goes through an 8-step research system — the same one that produced everything on the following pages.

We study your restaurant, your local market, and the customer who's already deciding between you and the place next door — real reviews, real competitors, real gaps.

The mechanisms that make your food genuinely different, the specific customers who'll respond to them, and the angles that connect the two into content worth making.

Every month, you get ten production-ready scripts and a full calendar — hooks, shot lists, captions, all mapped to the strategy. Hand it to whoever's holding the camera.

Once the content system is running, we can plug you into our LA-based network of creators and everyday customers for influencer and user-generated content — real people, briefed on the same research, telling the same story from the outside in.